Understanding the Real Problems Your Brand Can Solve

Instead of Inventing Solution in an Echo Chamber, to Problems That Don't Exist.

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Balagan Budapest, Hungary - Photo by Chris Maffeo

Dear Bottom-up Drinks Builder,

Today, let's dive deep into something fundamental that most brands overlook: understanding the real problems you're solving in the market. Before thinking about awareness, distribution, or marketing campaigns, you must be clear about what gap you're filling and for whom.

Start with the Problem

Here's something most brands miss: before you worry about awareness or distribution, you need to understand what problem you're solving. And here's the thing:

It doesn't need to be a huge problem. It just needs to be real.

The Consumer Insights (at The Bar) Framework: 7 Reasons Why You Should Gather Them Sitting at The Bar (Instead of Getting Old News from Expensive PDF Reports That Your Competitors Read)

Let’s dive in!

Building from the Bottom Up