In Episode 053, I continued the conversation with Justin Medcraft from Episode 052, so feel free to listen to that as well. He is the Founder of Mate Maker Hard Kombucha.
He brings a wealth of previous experience in Spirits and Beer. We discussed building demand for a start-up drinks brand, standing out amongst a sea of products, and focusing on building momentum.
I hope you will enjoy our chat.
One last thing: If you enjoy this podcast, you will also like the MAFFEO DRINKS Guides. You can subscribe free or paid on maffeodrinks.com
Time Stamps
0:00 Intro
0:24 When To Open New Markets
10:31 Community Driven Marketing
15:45 Growing From Your Community
18:33 Getting The SKU In, Increasing Rotation
26:33 Advantages Of Small Brands
36:19 Discipline
39:15 Contacts
39:54 Outro
About The Host: Chris Maffeo
About The Guest: Justin Medcraft
053 | Nailing Your City (Distribution) Strategy: How to Transform Brand Momentum into Velocity in the right venues