In Episode 048 I had the honor to talk to Stephanie Jordan. She is the Co-Founder of B-Corp Avallen Calvados. She brings fantastic insights as he runs her Sales & Marketing Consultancy, Drinking Out Loud. Before that, she ran Sales & Global Advocacy for la Hechicera Rum and was the Global Brand Ambassador for Tanqueray Gin after starting her career in drinks on the Global Diageo graduate scheme.
I hope you will enjoy our chat.
Time Stamps
0:00 Intro
3:04 Bringing A Non-Trendy Category To Market
5:54 Brand Or Liquid Led
9:19 Target Occasion Vs Category
14:58 Multi or Single Target Occasion
24:11 Sustainability Messaging
30:03 Outro
You can listen to it also on Spotify here:
048 | Building with Purpose: Recruiting People into New Categories Through Flavor