In this episode of the Maffeo Drinks Podcast, we dive into the complexities and innovations within the non-alcoholic beverage industry.
Joined by guest Alice Bidini, we explore the challenges and strategies of introducing new drink trends in emerging markets such as Saudi Arabia.
We discuss the importance of understanding local taste profiles and consumer behavior, especially in culturally diverse regions like Stockholm and Riyadh.
Highlights include our experiences in the evolving bar scene, the innovative concept of a female-only staffed bar at the Four Seasons in Riyadh, and the cultural shift needed to accept new beverage trends.
Alice shares her journey of pioneering drink trends, shedding light on building consumer trust and adapting to local preferences.
Tune in to learn about reshaping traditional beverage offerings and the satisfaction of turning hesitant consumers into loyal patrons.
00:00 Welcome and Introduction
00:28 Managing Expectations in the Bar Industry
03:44 The Bar Scene in Saudi Arabia
06:45 Challenges of Non-Alcoholic Spirits
10:53 Consumer Behavior and Marketing
13:28 Dining and Drinking Culture in Saudi Arabia
15:03 Creating a New Beverage Culture
15:25 The Italian Espresso Bar Experience in Stockholm
17:28 Introducing Aperol Spritz in Prague
18:39 Navigating Local Drinking Cultures
19:37 The Role of Experts in Riyadh's Cocktail Scene
22:00 Trends in the Bar Industry
23:36 Closing Thoughts and Future Plans
About The Host: Chris Maffeo
About The Guest: Alice Bidini
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