Thanks! I will tell Philip. Not exactly sure if he meant something else. He did mention that brands submit numbers themselves, though. I think he mentioned many things and probably got confused between the brands built by big companies vs. those built in-house.
Your statistic about there only being 3 brands created in the past 50 years that are in the Millionaire's Club is complete rubbish (Woodford Reserve, Bailey's, Malibu were the 3 examples you gave). Tito's, Skyy Vodka, Casamigos, Espolon, Hendrick's.....were ones that I found just by glancing really quickly, but I am sure there are lots more. https://edition.pagesuite.com/html5/reader/production/default.aspx?pubname=&edid=ca505e85-5c9f-48c1-85cd-a4dd193a2775
Thanks! I will tell Philip. Not exactly sure if he meant something else. He did mention that brands submit numbers themselves, though. I think he mentioned many things and probably got confused between the brands built by big companies vs. those built in-house.