In this episode of the Maffeo Drinks Podcast, Chris Maffeo discusses the dynamic nature of the drinks industry with guest Philip Duff.
The conversation highlights the challenges large companies face in adapting to market demands and the agility of smaller brands to innovate.
The discussion delves into the importance of grassroots brand building and understanding consumer behavior, using examples like Peroni's success in Scandinavia and Mezcal's rise.
Maffeo and Duff critique the reliance on standard research reports and emphasize the value of unconventional insights.
The episode concludes with insights into risk-taking in large firms and the significance of sustaining brand relevance through continuous market engagement.
00:00 Introduction and Welcome
00:28 Big Companies vs. Small Brands
02:38 Case Study: Peroni's Success in Scandinavia
05:40 The Impact of Mexican Cuisine on Agave Spirits
07:46 Challenges in Big Firms and Market Research
13:14 The Art of Brand Building
24:00 The Mezcal Trend and Luxury Marketing
26:39 Understanding Consumer Trends
31:38 Conclusion and Farewell
About The Host: Chris Maffeo
About The Guest: Phillip Duff
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