043 | How to navigate Global Travel Retail as a Brand Building Channel | Part2/2 with André De Almeida (Glasgow, Scotland)

The MAFFEO DRINKS Podcast

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043 | How to navigate Global Travel Retail as a Brand Building Channel | Part2/2 with André De Almeida (Glasgow, Scotland)

Chris Maffeo

Jan 16, 2024

Transcript

In Episode 043 I continued the conversation with André de Almeida from Episode 042. In this part we digged into GTR, Global Travel Retail as a Bottom-up Channel.

André is a Drinks Industry Consultant and Founder of the "Inside the Cask" website. André has 20 years of experience having worked with Loch Lomond Group, William Grant & Sons, Edrington, and other drinks companies. He is also a Drinks Jury Member at Spirits Selection by Concours Mondial de Bruxelles.

Time Stamps

0:00 Intro

0:14 Global Travel Retail Logistics

7:55 Segmenting Airports

10:31 Local Airport Advantage

13:42 Airport Stakeholders

18:35 Staffing Airports

22:11 Identifying Your Consumer

34:42 Local vs. Standardized Airport Selection

41:07 Wrapping Up

About The Host: Chris Maffeo

About The Guest: Andre De Almeida

Discussion about this podcast

The MAFFEO DRINKS Podcast

The show, which has been listened to in 111 countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet.

Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors.

https://tr.ee/maffeodrinks-podcast

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