049 | Taking Sustainability from Niche to Scale: Working with Bars and Distributors as an Ecosystem

The MAFFEO DRINKS Podcast

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049 | Taking Sustainability from Niche to Scale: Working with Bars and Distributors as an Ecosystem

Part 2/2 with Stephanie Jordan, Co-Founder of B Corp Avallen Spirits (Amsterdam, NL)

Chris Maffeo

Feb 28, 2024

Transcript

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In Episode 049 I continued the conversation with Stephanie Jordan from Episode 048.

She is the Co-Founder of B-Corp Avallen Calvados. She brings fantastic insights as he runs her Sales & Marketing Consultancy, Drinking Out Loud.

Before that, she ran Sales & Global Advocacy for la Hechicera Rum and was the Global Brand Ambassador for Tanqueray Gin after starting her career in drinks on the Global Diageo graduate scheme. I hope you will enjoy our chat.

Time Stamps

0:00 Intro

0:14 Sustainable Packaging

9:36 Selecting Sustainable Outlets?

13:18 Role Of An Importer

16:10 Ensuring Wholesaler Rotation

20:00 Big Fish Small Pond, Small Fish Big Pond?

23:19 Biggest Professional Change Becoming A Founder?

31:38 Wrap-Up

33:12 Outro

To listen to it on Spotify:

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The MAFFEO DRINKS Podcast

Listened in 84 countries, this is a podcast about the drinks and hospitality industries: with a no-nonsense approach, it focuses on how beverage brands are built in the On-trade. Each episode brings insights on building a brand from the bottom up, from glass to bottle, to case to pallet.

Host Chris Maffeo brings all his industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors.

Brands are built bottom-up.

https://linktr.ee/maffeodrinks

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