049 | Taking Sustainability from Niche to Scale: Working with Bars and Distributors as an Ecosystem

The MAFFEO DRINKS Podcast

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049 | Taking Sustainability from Niche to Scale: Working with Bars and Distributors as an Ecosystem

Part 2/2 with Stephanie Jordan, Co-Founder of B Corp Avallen Spirits (Amsterdam, NL)

Chris Maffeo

Feb 28, 2024

Transcript

In Episode 049 I continued the conversation with Stephanie Jordan from Episode 048.

She is the Co-Founder of B-Corp Avallen Calvados. She brings fantastic insights as he runs her Sales & Marketing Consultancy, Drinking Out Loud.

Before that, she ran Sales & Global Advocacy for la Hechicera Rum and was the Global Brand Ambassador for Tanqueray Gin after starting her career in drinks on the Global Diageo graduate scheme. I hope you will enjoy our chat.

Time Stamps

0:00 Intro

0:14 Sustainable Packaging

9:36 Selecting Sustainable Outlets?

13:18 Role Of An Importer

16:10 Ensuring Wholesaler Rotation

20:00 Big Fish Small Pond, Small Fish Big Pond?

23:19 Biggest Professional Change Becoming A Founder?

31:38 Wrap-Up

33:12 Outro

To listen to it on Spotify:

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The MAFFEO DRINKS Podcast

The show, which has been listened to in 111 countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet.

Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors.

https://tr.ee/maffeodrinks-podcast

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