044 | Food & Drink Photography: How to start a career Bottom-up | Part 1/2 with Francesco Sapienza (New York City, USA)

The MAFFEO DRINKS Podcast

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044 | Food & Drink Photography: How to start a career Bottom-up | Part 1/2 with Francesco Sapienza (New York City, USA)

Chris Maffeo

Jan 23, 2024

Transcript

In Episodes 044 I had the pleasure to chat with one of my best friends, Francesco Sapienza. He is a NYC-based Food & Drink Photographer. An Engineer by trade, he left a successful career in Stockholm, Sweden to pursue his dream in NYC. We spoke about how to best work with the different players in the hospitality ecosystem. I hope you will enjoy our chat. Time Stamps 0:00 Intro 2:09 About The Guest 3:57 Choosing a Niche 9:36 Choosing Your Target Customers 11:45 Photographer-Brand Communications 15:00 When The Customer Doesn't Know What They Need 20:00 Creating Demand As A Photographer 25:36 Outro

About the Host: Chris Maffeo About the Guest: Francesco Sapienza

Discussion about this podcast

The MAFFEO DRINKS Podcast

The show, which has been listened to in 111 countries, covers the drinks and hospitality industries. With a no-nonsense approach, it focuses on how beverage brands are built from the ground up. Each episode brings insights on building a brand bottom up, from glass back to distilleries and breweries to grow from bottle to case to pallet.

Host Chris Maffeo brings his 20 years of industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors.

https://tr.ee/maffeodrinks-podcast

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