038 | Scaling a Whisky Brand from a Local Distillery to the World | Part 2/2 with Daniel Szor, Founder of the Cotswolds Distillery (UK)

The MAFFEO DRINKS Podcast

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038 | Scaling a Whisky Brand from a Local Distillery to the World | Part 2/2 with Daniel Szor, Founder of the Cotswolds Distillery (UK)

Chris Maffeo

Dec 13, 2023

In Episode 038, I continued the conversation with Daniel Szor from Episode 037. Feel free to listen to that, as well. He has an incredible story as he left his 30-year Investment Management career in NYC, Paris, and London behind to build one of the first English Whisky Distilleries. I hope you will enjoy our chat. I hope you will enjoy our chat.

Time Stamps

(0:00) Introduction

(0:10) Home Turf Advantage

(3:05) Starting A Distillery: Sales

(8:44) Bridging Categories

(16:34) Discerning Your Market

(20:46) Home Turf Authenticity

(27:57) Creating A Sales Team

(33:51) Small Brand Owner Expectations

About the guest: Daniel Szor

About the Host: Chris Maffeo

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The MAFFEO DRINKS Podcast

Listened in 84 countries, this is a podcast about the drinks and hospitality industries: with a no-nonsense approach, it focuses on how beverage brands are built in the On-trade. Each episode brings insights on building a brand from the bottom up, from glass to bottle, to case to pallet.

Host Chris Maffeo brings all his industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors.

Brands are built bottom-up.

https://linktr.ee/maffeodrinks

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