040 | Aligning Team's KPIs and Fact-based Storytelling | Part 2/2 with Julian Davies, Founder of Ostara Vermouth (London, UK)

The MAFFEO DRINKS Podcast

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040 | Aligning Team's KPIs and Fact-based Storytelling | Part 2/2 with Julian Davies, Founder of Ostara Vermouth (London, UK)

Chris Maffeo

Dec 26, 2023

In Episode 040, I continued the conversation with Julian Davies from Episode 039. Feel free to listen to that, as well. He started as a Sales guy for Stella Artois in the UK, then moved to SABMiller where he wrote the brand-building strategy, before taking a Senior Marketing role at Bombay Sapphire. He now consults start-ups and is the Founder of Ostara English vermouth. I hope you enjoy our chat.

Time Stamps

00:00 Introduction

00:15 The Importance of Bartenders

04:27 The Social Entourage

07:37 The Limits of Misaligned KPIs

16:30 Developing Healthy KPI Habits

20:00 A Certain Occasion For A Certain Person

23:53 Liquid vs Story for Brand Building

31:22 Story Has a Purpose

34:08 What's Your Angle?

37:39 Wrap Up

About The Host: Chris Maffeo

About The Guest: Julian Davies

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The MAFFEO DRINKS Podcast

Listened in 84 countries, this is a podcast about the drinks and hospitality industries: with a no-nonsense approach, it focuses on how beverage brands are built in the On-trade. Each episode brings insights on building a brand from the bottom up, from glass to bottle, to case to pallet.

Host Chris Maffeo brings all his industry experience, building premium drinks brands across 30+ markets, from beer to whisky. He interviews drink founders, managers, bartenders, and distributors.

Brands are built bottom-up.

https://linktr.ee/maffeodrinks

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